Why did I resist this advice? (My biggest business mistake)
Speaker: Cat Mulvihill
Summary:
Cat Mulvihill shares her biggest business mistake in this YouTube video. She initially believed her mistake was having too many interests, but she later discovered that not defining her audience or choosing a niche was a bigger error.
Fear played a significant role in her resistance, including the fear of excluding people, financial concerns, and the fear of public failure. Eventually, the discomfort caused by not defining an audience pushed her to take action.
Cat realized her second mistake of not listening to herself and seeking advice from others. Through confessing her mistake to her email list, she found clarity in her passion to help entrepreneurs and creators running live workshops, webinars, or courses. Her aim is to assist this group in delivering professional, engaging, and seamless live virtual presentations.
Cat invites those who resonate with her niche to join her email list, emphasizing that defining a niche allows her to create consistent and valuable content.
Takeaway: Overcome fear and define your audience or niche to focus your efforts and create content that resonates with your target audience.
Link: [Watch the video here]
- – Cat Mulvihill reflects on her biggest business mistake, previously thinking it was having too many interests and potentially confusing her audience.
– - However, she realizes that her actual biggest mistake was not defining her audience or choosing a niche.
- Not defining her audience made it harder for her to create content consistently and made her feel disconnected from her work and audience.
- Fear was the main reason Cat resisted defining a niche, as she was afraid of excluding people, worried about financial implications, and feared public failure.
- Despite recognizing that these fears were not entirely rational, they still had a strong influence on Cat, keeping her stuck.
- Eventually, the discomfort caused by not defining an audience became greater than the fear, pushing Cat to be ready to choose a niche.
- However, Cat made a second mistake by letting fear drive her when having conversations with other content creators and entrepreneurs about potential options.
- On a whim, Cat confessed her mistake to her email list and asked for help, receiving numerous replies and realizing her second mistake of not listening to herself.
- Cat now understands that she wants to help entrepreneurs and creators who run live workshops, webinars, or courses to enhance their presentation skills.
- Her goal is to help this group deliver professional, engaging, and seamless live virtual presentations that leave the audience energized and wanting more.
- Cat invites those who resonate with her niche to join her email list for further assistance.
- She emphasizes that those who do not fit her defined audience are still welcome, as defining her niche allows her to show up more consistently and create content that specifically helps her target group.
- Cat aims to create content that supports the creation of professional, engaging, and seamless live virtual presentations.
- She believes that her content will help participants feel energized, excited, and inspired instead of drained or depleted at the end of a virtual session.
