Your Next Job May Be a Content Play on Social Media
The traditional job application funnel is changing fast. Instead of endlessly submitting CVs and hoping an algorithm notices you, more job seekers are turning themselves into the content.
The Job Search Has Changed
Getting a job used to be relatively straightforward.
Find an advertised position.
Send your CV.
Write a cover letter.
Wait.
Today, your CV may never reach a human.
AI screening, enormous applicant pools and automated recruitment systems mean simply applying can feel like shouting into a very crowded room.
So why not go somewhere people are actually looking?
Social media.
A creative strategist, Josh Katz, reportedly created a 60-second video CV that generated hundreds of thousands of views, interviews and freelance opportunities long after he posted it.
That is an interesting shift.
Instead of saying:
“Here is my CV. Please consider me.”
You are saying:
“Here is what I can do. Have a look.”
Stop Applying. Start Being Discoverable.
This is probably the biggest opportunity.
Companies are increasingly using social platforms to discover potential employees, freelancers and collaborators.
That means your social profile can become a living portfolio.
And it doesn't need to be polished corporate content.
You could post:
- A short video explaining something you know
- A project you've completed
- A problem you've solved
- A before-and-after example
- Your thoughts about your industry
- A quick demonstration of your skills
- A lesson you've learned
- A simple portfolio piece
Every post becomes another opportunity to be discovered.
Your Social Profile Is Your New CV
This doesn't mean you need to become an influencer.
You don't need millions of followers.
You don't even need to post every day.
You simply need to make your skills visible.
Think about the difference.
A CV says:
“I have five years of experience in marketing.”
A social post can demonstrate what that experience actually looks like.
A graphic designer can show their designs.
A programmer can demonstrate a project.
A copywriter can publish an article.
A photographer can publish their work.
A salesperson can share how they solved a difficult customer problem.
A tradesperson can show the work they completed.
Proof beats promises.
And There Is Another Problem
Some people are now going backwards and rewriting their history.
LinkedIn users have reportedly been editing old job descriptions years after leaving those positions, often adding AI-friendly keywords.
I understand why.
Everyone wants their profile to survive the algorithm.
But there is a much better strategy.
Don't just optimise your history. Start creating evidence of what you can do today.
Your next opportunity might not come from a job advertisement.
It might come from someone who saw something you posted.
The New Job Search
The modern job search increasingly looks less like:
Search → Apply → Wait
and more like:
Create → Publish → Get discovered → Start a conversation
That is a pretty significant change.
And it creates an opportunity for people who aren't necessarily brilliant at writing CVs.
You don't have to sell yourself with clever words.
Show me what you can do.
That may become one of the most valuable career strategies of the next few years.
The complementary angle
There is also a bigger lesson here.
You don't have to be looking for a job to benefit from this.
The same strategy works for freelancers, consultants, small-business owners and people building a side hustle.
Build in public.
Create useful things. Share what you're learning. Demonstrate your ability.
Because when opportunity eventually comes knocking, you don't want to start explaining what you can do.
You want the person to say:
“I've already seen your work.”
And that is a much easier conversation to have.
