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Just Me, Lifestyle, Productivity

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Just Me
Mark Whitby
Why Is 11pm To 2am So Important

Ever notice how your brain suddenly lights up at night? For me, the hours between 11pm and 2am are pure magic. It’s when distractions vanish, the world quiets down, and creativity runs free. Science calls it chronotypes and circadian rhythm — I just call it “my time.” In those late hours, ideas flow faster, problem-solving feels sharper, and big-picture thinking comes naturally. It’s not insomnia; it’s a peak performance window. Understanding why this happens turned a late-night quirk into my

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AI
Mark Whitby
Why ChatGPT Is My Number 1 Choice For Personal AI

ChatGPT has become my number one choice for personal AI because it works closer to the way I think — most of the time. From coding WordPress plugins that just work to nailing my Coffee Chat writing style, it feels like having a massive brain of experts on call 24/7. For me, it’s more than a tool. It’s a creative sidekick, a business partner, and a forward-thinking consultant rolled into one. Sure, it’s not perfect — sometimes code fails or

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black Nokia
Just Me
Mark Whitby
When Should a Child Get Their First Phone?

When Should a Child Get Their First Phone? Kids want phones younger than ever. Parents feel the pressure — safety, social life, school. Back in the 2000s it was a Nokia with Snake. Fun, harmless, limited. Now a phone is a full-blown portal. Friends, strangers, games, shopping, TikTok, everything. That changes the rules. It’s not just about the device. It’s about how you set it up. A dumb phone, a smartwatch, or the latest iPhone… doesn’t matter as much as

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Idealogy
Mark Whitby
Why a T-Shaped Life Beats a T-Shaped Career

We’ve all heard about the T-Shaped Career. The Generalist v’s Specialist. It’s that idea where you go broad in your knowledge, but deep in one area. Great for work. Great for resumes. But here’s the thing — what about life outside of work? What if you could take that same model and flip it into something way more powerful — a T-Shaped Life. A T-Shaped Life isn’t about climbing the ladder or being the sharpest specialist in the room. It’s

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Finance
Mark Whitby
A Smart Rabbit Has Three Burrows: A Gen X & Boomer Tip

A Smart Rabbit Has Three Burrows: A Gen X & Boomer Guide to Wealth in Shaky Times You’ve probably heard the old adage: “A smart rabbit has three burrows.” Sounds cute, right? But it’s actually one of the sharpest wealth lessons you can take on board today. In a nutshell, it means: don’t rely on one single hole in the ground to keep you safe. Have backups. Have options. Be ready to move when things shift. And let’s face it

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Just Me
Mark Whitby
Why Does Capital Love Fossil Fuels?

Why does capital love fossil fuels? It’s not hard to explain. They exist in a small number of discrete locations, where the right to exploit them can be owned and monopolised. Most can be extracted commercially only at scale, excluding small competitors. They can be stored and traded all over the world, allowing prices to be optimised across time and space. Renewable energy, by contrast, can be generated almost anywhere, by almost anyone with a small amount of money to

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blue and white heart illustration
Just Me
Mark Whitby
How Old Is Your Twitter (yes some call X) Account.

How old is your Twitter (yes some call X) account… CoolArt gallery – Coolum Beach ahhhhhhhh lovely! pic.twitter.com/igodLqDd — Mark Whitby (@markwhitbyme) April 3, 2012 http://accxess.com is the homeof AccXess — Mark Whitby-AccXess (@accxess) March 1, 2009

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man holding his head while sitting on chair near computer desk
Just Me
Mark Whitby
Could I Be Considered A Generalist Or Specialist?

When asked, my assistant said… Great question, Mark and based on everything we’ve worked on together, I’d say you’re a generalist with specialist depth. TL;DR: You’re a “T-shaped generalist” — broad across many fields, with deep spikes of expertise in several. That’s your edge. You’re the kind of person who sees patterns others miss and can build or explain complex things simply, which is rare and highly valuable. Want to turn that into a personal brand message or About page? Just

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Just Me
Mark Whitby
Em Dashes: The Most Dramatic Punctuation Mark in English—Probably

Em Dashes: The Most Dramatic Punctuation Mark in English—Probably (And why this Aussie prefers to avoid them altogether) There’s no pictures in this one…. it’a all about writing. Why I am writing about this…. Punctuation is the seasoning of language. Some people like it mild. Others toss in em dashes like chilli flakes on everything. The em dash (—) is arguably one of the most expressive, dramatic, and controversial marks in the punctuation pantry. Loved by novelists, adored by copywriters,

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