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When Rebranding Goes Wrong: Jaguar’s Controversial Ad Sparks Online Chaos

Jaguar recently released an advertisement to announce their rebranding, but it sparked controversy due to its apparent focus on “diversity” and “sexuality,” without even showcasing any cars (after all, they are a car company). Their social media team frantically replied to almost all top comments grilling them, which only made the situation worse.

 

Then one user kindly posted this:

 

My Rant: the squeaky wheel gets oiled… Why is it that we allow the fringe ideas perpetuated by fringe creative in positions of influence in Media organisations to overrun the majority? Maybe it's time to let the squeaky wheel squeak and the well-oiled machine that got us to where are now continue building instead of pampering the diversity paranoia of the minority.

 

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