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Mark Etting, Social Media, Technology

Mark Etting
Mark Whitby
Organic Search Is Seriously Changing And Rapidly

You want your serch to be relevant… yes? That top organic spot used to be every marketer’s dream. But now with AI Overviews (AIOs) dominating search results, reaching it can feel like a consolation prize. It’s time for a new approach that focuses on total SERP domination, not just one ranking. A framework offers a solid way to think about it. The challenge: AIOs are designed to answer questions directly, killing the need for a click. Pew Research found that

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